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Wednesday, Oct. 24, 2012

In Da Club for Oct. 25, 2012

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CLUB | Life in Color (Formerly DayGlow) at the Myrtle Beach Convention Center

SOUNDS Electronic music will fill the Myrtle Beach Convention Center on Halloween night (Wednesday, Oct. 31). That's when the Life in Color (formerly DayGlow) tour will make its way back to Myrtle Beach. Deejays will include DJ Timur, DJ Lui Diamante, Kevin Focus and headliner Kap Slap, who plays mash-ups and electronic music.

SIGHTS | Thousands are expected to head to the Myrtle Beach Convention Center on Wednesday or the first-ever Halloween Edition Life in Color (formerly DayGlow). It's the self-described “World's Largest Paint Party.” That's right - paint. Tens of thousands of gallons of paint will be launched into the crowd. And for this particular Life in Color, they will use Halloween-themed colored paint for the paint blast.

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    Editor's Note: In Da Club (sorry 50 Cent, we're stealin') is an occasional feature in Surge intended as your scouting report on local dance clubs/high energy clubs/nightclubs and dance-oriented events to give you a flavor of what's happening inside and on the dance floor.

In addition to the vibrant colors of paint, you'll see lasers and large screens with video graphics. It's a high energy party. Music will be loud. People will be dancing. Paint will be blasting.

It will also feature aerial acts, and a slew of other circus style performers that tour nationally, according to the promoter.

STORY | Life in Color started in 2006 on college campuses in Florida. It grew to a nationwide, and now international traveling event, boasting its claim as the “World's Largest Paint Party.”

Life in Color, when it was still called DayGlow, first came to Myrtle Beach this past summer on June 12. It also was held in the Myrtle Beach Convention Center, pulling a crowd of 2,500, according to promoter Tyler J. Burt. Burt is once again bringing back the massive paint party and expects an even bigger crowd this time around because of the Halloween tie-in.

Marie Corsale posted on our Facebook page that she attended the paint party/rave last time it came to the beach. “We did and had a blast,” she said. “t was definitely worth it. My friends and I were splattered with various colors and the music....amazing if you like electronic music. One bad thing: My white shorts will never be white again.”

STYLE | People typically wear all-white clothing to a Life in Color party. That's to show off the vivid colors of paints that are sprayed out into the crowd. However, since this paint party is on Oct. 31, you'll see a lot of people dressed in their Halloween best. In fact, wearing your Halloween costume is encouraged. Plus, you'll have a chance to win $500 in the Best Costume Contest.

SPENDING | Tickets cost at least thirty bucks. The sooner you buy them, the cheaper they'll be. You can purchase tickets online at Online ticket prices are listed between $32 to $65 for VIP. You can also buy tickets at the door.

A full bar will be available the night of the event. Drink prices are moderate.

You'll have a chance to earn money during the event with the $500 Best Costume Contest.

SITE | 8 p.m. to 1 a.m. Wednesday, Oct. 31 at the Myrtle Beach Convention Center, 2101 N. Oak Street, Myrtle Beach. Visit or call 455-4684.

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