Myrtle Beach brewer plays ball with Texas Rangers affiliate

For Weekly SurgeJune 13, 2013 

The Myrtle Beach Pelicans have their own beer thanks to a partnership with Myrtle Beach’s New South Brewing Co.

The brewery’s new concoction, White Pale Ale, recieved its official name from the Pelicans at a tapping event Tuesday evening (Pelicans Summer Tide), corresponding with the Two for Tuesday special that offers 12-ounce cups of craft beers for $2 at the ball club’s stadium, 1251 21st Avenue North in Myrtle Beach.

New South is distributing some small kegs of White Pale Ale throughout the market, said brewery owner Dave Epstein. Liberty Tap Room already has it, and the TBonz Gill & Grill locations in Myrtle Beach and North Myrtle Beach might have it soon. Piggly Wiggly at The Market Common also might put the White Pale Ale on its growler station.

Future batches, however, won’t be distributed outside of the ballpark.

A small garden of hops – an essential ingredient in beer – has been growing at the stadium. When those are harvested in September, they’ll be included in the next batch of White Pale Ale. That recipe, which may or may not be tweaked based on the hops harvest, will be exclusive to the Pelicans and won’t be distributed in the market.

The Pelicans and New South will celebrate the September harvesting with a charity event, “Hops for Hospice.”

“It’s all about locals,” Epstein said – local charity, local baseball, local beer.

And, local hops.

New law, new happy hour

A law recently signed by South Carolina Gov. Nikki Haley allows breweries such as New South to sell pints on the premises.

Previously, state law allowed breweries to offer 4-ounce samples with facility tours.

But now, the new law allows breweries to sell full pints, limited to three pints, or 48 ounces per person per day.

New South has been offering brewery tours 3-5 p.m. on Tuesdays and Thursdays.

Thanks to the new law, beginning June 21, Epstein will add Fridays to the mix, and extend hours on all three days until about 7 or 7:30 p.m., pending some final decision-making. The plan is to offer tours 3-4:30 p.m., and then run a happy hour until 7 or 7:30 p.m.

“You can come in and literally drink pints at the brewery,” Epstein said.

Although, Epstein said New South might opt for 12-ounce pours so customers could opt for samples of four different beers and still remain under the 48-ounce limit. The price for those 12-ounce beers will be finalized soon. The brewery might try other configurations of sampling that add up to 48-ounces, too.

Good Liberty brews

Two weekends ago, I went to Liberty Steakhouse & Brewery at Broadway at the Beach, and I noticed some beers I didn’t recall seeing on-tap there before.

Those beers were German Pilsner, Blueberry Blonde, and Honest I.P.Abe. So, I ordered a sampler paddle including those three.

On the chalkboard listing available beers, the German Pilsner was described as “light bodied, full-flavored, hoppy lager.” The combination of “light-bodied” and “full-flavored” doesn’t always happen in brewing, but as advertised, the German Pilsner delivered just that.

I’m not a big fan of fruit-flavored beers. Still, as a “bright golden ale w/ hints of blueberry,” Blueberry Blonde balanced the sweet and tart precisely. It was not syrupy. This will be a great warm-weather beer.

Liberty’s India Pale Ales have always been sturdy, dependable beers, properly hopped without the zealous hopping that could cause a mere mortal to sneeze. The Honest I.P.Abe version of the IPA style continued that tradition as a “copper ale generously dosed with American hops.”

If you haven’t been to Liberty in a while, definitely give these three a try.

Crafty Beer Dinner

The Crafty Rooster in Conway is having a beer dinner this month featuring New South beers, which I mention only because I haven’t said enough about the Myrtle Beach brewery in this column.

Here are the details.

Where: The Crafty Rooster, 1125 Third Ave., Conway

When: 7 p.m. June 25

How much: $30 per person or $50 per couple

RSVP: At least two days in advance, but sooner is better, by calling 438-8330

Contact Colin Burch at and visit his blog at

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