Rebelution comes a-calling at North Myrtle Beach’s HOB

For Weekly SurgeSeptember 13, 2013 

Rebelution. Courtesy photo.

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    IF YOU GO

    WHAT | Rebelution, with Collie Buddz and Zion I

    WHEN | 8 p.m. Friday

    WHERE | House of Blues, 4640 U.S. 17 S., Barefoot Landing, North Myrtle Beach.

    HOW MUCH | $22.50, $27.50, $30 and $35

    CONTACT | Call 272-3000 or visit www.houseofblues.com/myrtlebeach.

The first two Rebelution albums found the reggae/rock group going to opposite extremes in how they were recorded and produced.

“Our first album, ‘Courage To Grow,’ we had this mentality that we didn’t want to do so much on the album that we couldn’t do live,” singer/guitarist Eric Rachmany said in a recent phone interview. “We just kind of wanted to have that same sound. Then on (the second record) ‘Bright Side Of Light,’ we were like ‘Screw that, let’s make this way more full and with tons of layers.”

With its current CD, “Peace Of Mind,” Rebelution tried a different approach – finding a middle ground between re-creating its live sound in the studio and using overdubs and instrumental or sonic elements that might enhance the studio version of a song, but at the expense of being impossible to re-create on stage.

And one can assume that the sonic direction of “Peace Of Mind” didn’t come together without some careful consideration from the band’s five members, who will storm the stage Friday night at the House of Blues in North Myrtle Beach.

“The one thing that I don’t know if people know about Rebelution is that we’re really particular about our sound,” Rachmany said. “That one rhythm hit on guitar or piano may be argued about for a full day before we actually figure out whether it’s going to be in or whether it’s going to be out, and sometimes we’ll even listen to the same track, two different versions, and we’ll really, really talk about it.”

The internal debates over the songs and how they are produced seems to be working in Rebelution’s favor so far in a career that started in 2004 when Rachmany, keyboardist Ron Carey, drummer Wesley Finley and bassist Marley D. Williams formed the band in Isla Vista, Calif., near Santa Barbara.

Despite self-releasing 2007’s “Courage To Grow” and 2009’s “Bright Side Of Life,” the group has steadily grown its audience (and also saw the second CD debut at No.1 on Billboard magazine’s Reggae chart). Rachmany is enthused this about this tour, in part because with the arrival of “Peace Of Mind,” the group now has more songs than it can fit into its headlining set, giving it a chance to mix up its set list.

“We’ve never really had that situation before where we had to choose between three albums worth of songs," he said. "So now it’s kind of like this new era for Rebelution to have the option to play these new ones. It’s exciting.”

The new songs figure to add some variety to Rebelution’s live show.

“We definitely tried to mix it up a lot,” Rachmany said of “Peace Of Mind.” “I think a lot of this new album has a softer sound. Not to say the whole album, but we definitely tried to explore the softer and the harder and a little bit in between.”

“Peace Of Mind” does have its share of songs with relaxed tempos – “Closer I Get,” “Good Vibes” and “Life On The Line.” Such songs are more subdued and contemplative than “Comfort Zone” and “Day By Day,” two tracks that have more of a rock edge, or even the CD’s poppier tunes (“Meant To Be,” “Calling Me Out” and “Sky Is The Limit”), which all boast especially buoyant melodies.

For Rebelution, the new record also represented an opportunity to grow as a band in the studio and in how it recorded music. In addition to the standard “Peace Of Mind” CD, the group also made a disc of acoustic versions of all of the songs and a disc of dub versions (created by producer Michael Goldwasser) of the songs, creating a three-CD edition of set.

In addition, after doing a lot of self-production on the first two CDs, for “Peace Of Mind,” the group brought in different producers to work on various tracks of the main album – Goldwasser, Amplive (Zion-I), Keith Armstrong and Errol Brown (Stephen, Ziggy and Bob Marley), Yeti Beats (Kool Keith, George Clinton) and Jim Fox.

“Part of the reason for that is because we really enjoyed working with all of these guys in the past (many on the 2011 “Remix” EP), and kind of felt like they had specialties,” Rachmany said. “A lot of the more edgier songs we sent to Keith. The more rootsy songs we sent to Jim Fox. One of the more progressive songs we took to Yeti. Yeti Beats is another guy that did two songs.”

With Rebelution poised to expand its audience once again with “Peace Of Mind” and the group’s busy touring schedule still in high grear, Rachmany is relishing how the group’s career has unfolded.

“I really love the way things are going because we get to record music and people get to hear us in their CD player,” he said. “And then when they want to see us live, we get to tour the country and actually see the people that have (gotten) our music every day. So it makes I all worthwhile."

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