Myrtle Beach-area entrepreneur revels in the art of branding

For Weekly SurgeNovember 20, 2013 

Dan Jenne. Courtesy photo.

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Dan Jenne, 41, is all about building partnerships. A Certified Advertising Specialist since 2010, Jenne has worked in all facets of marketing and promotion – and he fell into advertising when he became a trade show manager. “My uncle owned the company, and he needed help transporting materials and managing the shows because he was growing quickly,” he says. “I went on the road with him and really took to it.”

He says he jumped into classes and continuing education programs in advertising and went into the sales/supplier role before finally starting his business, CMG Promos, Inc. [www.cmgpromos.com] - an enterprise that offers complete promotional advertising products and services. This includes myriad products including corporate logoed apparel and merchandise. But on the forefront is the development of marketing strategies for his clients.

“It’s branding through this specific medium compared to where dollars are spent on print or TV or whatever else,” he says. “This is the only type of advertising that touches all five senses.”

Much of Jenne’s time is spent managing his sales staff, which is positioned across the Carolinas. “I give them the tools and resources they need as well as encouragement and coaching.” He also takes care of his own client base. “Basically, I want to talk to people about what they are trying to accomplish – what their goals and objectives are with their logo and branding. It all has to do with the target audience and what the product is trying to accomplish.” He mentioned the futility of sending nice pens to a bunch of school kids. “There are different purposes for all of the different products out there – and thousands of different things and decorating techniques that people don’t even know about, because they are inundated with pens, calendars and koozies.”

Jenne does a lot of work with hotels, construction companies and hospitals – with an eye to developing trust and going beyond the sales/vendor role. “When you need ideas, give me a call,” he says.

He wants to make folks aware of the advertising options out there. This is where strategy and timeline come into play – and setting up a proper campaign. “A big part of getting to the tangibles is sitting down and discussing the intangibles – and this ultimately leads to bigger and better orders for us.”

Jenne moved to the Grand Strand from New Hampshire nine years ago and is happy to have left his ice scraper behind. He cites daughter McKenzie, 8, as his world. “You kind of take for granted that we’re two miles from the beach – but I love spending time there. McKenzie is into boogie boarding.”

When he isn’t playing tennis, Jenne heads out to his garage to play drums. “We had a pretty decent band in New Hampshire for three or four years,” he says. “We played all over Boston and that was fun as hell, but actual life came into play, just like that Bryan Adams song.”

He also likes to cook and is a Boston sports junkie – and can be spotted periodically at The Old Bull & Bush Pub or Travinia Italian Kitchen.

But is he going to stick around?

“My parents just retired last year and moved here this year, so I can see them more now – and they want to see McKenzie grow up. She is in a great school system. My business is here. I can basically run the business from anywhere – so this is home now.”

Know of a local with an interesting job or career that should be given the Working 4 A Living treatment? Contact Roger Yale at rgyale@gmail.com.

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